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James Avery

  • OPINION: Data-Driven Thinking

    Ad Blocking Will Keep Growing Until We Make Ads Better

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet […]

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  • OPINION: Data-Driven Thinking

    Secure Ads Layer: The Ad Fraud Solution You’ve Never Heard Of

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. Fraud is the ad industry’s not-so-secret problem. It impacts publishers just as much as advertisers. Advertisers have finite budgets to spend filling placements each year, […]

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