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»Irwin Gottlieb

TV 2.0 Moves From Concept To Reality At Cannes

The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes. Cablevision and NBCUniversal/Comcast are talking up the data granularity and addressability of their millions of set-top boxes, and agency buyers are crowing about results they're seeing from programmatic TV activities. For example, Modi Media, GroupM’s addressable TV agency,... Continue reading »

by Zach Rodgers // June 25th, 2015 //
»
 

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