• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ipg media labs

IPG Invests In Mobile 'Surprise Rewards' Marketer Kiip

Two years into their existing partnership, ad holding company Interpublic Group is making an unspecified investment in Kiip, a company that promises to connect marketers and consumers through the use of "unexpected" targeted rewards to mobile app users and gamers. Apart from help in continuing to build the San Francisco startup, Kiip co-founder and CEO... Continue reading »
by David Kaplan // January 16th, 2013 //
»
'Native Advertising' Is Different In Digital Says Magna's Brian Monahan

Looking inside today’s digital advertising ecosystem, you could say that the banner ad has helped spawn a new offshoot in today’s display business. Known colloquially as "native advertising," advertisers, publishers and technology companies are looking for better ways to engage with the consumer beyond a 728x90 ad unit, for example. Companies like Facebook, Twitter and... Continue reading »
by AdExchanger // June 12th, 2012 //
»
IPG Media Research Team Discusses Display, The Big Ads' Ad Network And More

Tim McAtee, Research Director, IPG Media Labs, and Brian Monahan, Managing Partner, MAGNA Global Intelligence Practice, recently worked on research for the IAB Rising Stars ad units and the expansion of the IAB's standard ad unit portfolio. Read the release, and see the units. Monahan and McAtee discussed large format, display advertising with AdExchanger including... Continue reading »
by AdExchanger // March 20th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess
  • DoubleVerify’s Growth Buoyed By Programmatic
  • Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed
  • Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There
  • No More Inflammatory Jargon: Change Blacklist To Blocklist
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved