• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»interactive

Storytelling App Episode Is Like Interactive TV For People Who Can’t Put Their Phones Down

Episode, a choose-your-own-adventure storytelling app, is choosing a road to revenue centered on the user experience first. Monetization is delicately balanced with the demands of UX for the interactive app, which allows users to immerse themselves in fictional narratives. “But there is a lot of revenue to be made if we can get people engaged,”... Continue reading »
by Allison Schiff // July 6th, 2017 //
»
Standard Pre-roll Isn’t Cutting It For Norwegian Publisher VGTV

YouTube’s TrueView has trained viewers to count backward from five – and then click “skip.” It’s a now-ingrained behavior that traditional and even nontraditional publishers like Norway’s VGTV are trying to grapple with. That's because pre-roll engagement rates are the pits – and they often have an unfortunate effect on the engagement rate for whatever content... Continue reading »
by Allison Schiff // November 16th, 2015 //
»
A Banner Year For Innovative Mobile And Digital Ad Units

The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone. “Since the banner is digital advertising’s legacy, it’s what most people defer to when considering creative, ad serving and measurement,” said Jeremy Sadwith, VP of engineering at mobile ad... Continue reading »
by Allison Schiff // January 5th, 2015 //
»
For 2012, A Shift Towards The Marketer's End-To-End Solution And More Says Microsoft's van der Kooi

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Rik van der Kooi, Corporate Vice President, Advertiser and Publisher Solutions Group for Microsoft, offers his... Continue reading »
by AdExchanger // December 19th, 2011 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • Agency Life: COVID-19 Will Cause 4 Permanent Changes
  • The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
  • Lowering Price Floors May Harm Publisher IVT And Viewability Rates
  • While We Work Remotely, These Data Science Innovators Keep Ad Tech Moving
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved