in-house media

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director of digital media.

Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences.

TV is finally beginning to mine the powerful digital marketing capabilities that big search engines and social networks offer. But there’s a long history of trust issues in digital advertising, writes Jason Fairchild, CEO of tvScientific.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes […]