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»in-feed native

The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology

As feeds become the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the thinking behind the IAB’s Wednesday release of specifications for three kinds of in-feed advertising channels: social feeds (notably sponsored Facebook or Twitter posts), product feeds (which encompass ecommerce sites like Amazon and... Continue reading »
by James Hercher // July 24th, 2015 //
»
Site Redesigns Feed Native Opportunities

The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB 2.3 native formats, is narrowing recommendations into three categories: social feeds, news feeds and product feeds. Its focus on feeds indicates an ongoing trend in which traditional website layout, which has tended... Continue reading »
by James Hercher // July 1st, 2015 //
»
Men’s Health Selling Native Ads Direct With Sharethrough

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange to a facilitator of native deals sold directly via SFP (Sharethrough for Publishers). As of today, all publishers will be able to sell native directly through... Continue reading »
by Sarah Sluis // September 8th, 2014 //
»
 

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