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»in-app video

Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market

Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv (formerly MediaBrix). The deal, announced Wednesday, opens up a rich new seam of inventory for Verve, said CEO Tom Kenney, who declined to share terms other than to say the... Continue reading »
by Allison Schiff // May 30th, 2018 //
»
 

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