Index Exchange Launches A Data Marketplace For Sell-Side Curation
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
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Paying For Time In The Mobile Arcade; You Think A Person Wrote This?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]
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PODCAST: AdExchanger TalksContext Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder
Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to Oracle in 2018.
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OPINION: Data-Driven ThinkingPost-GDPR, How Many Will Really Opt Out Of Personal Targeting?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Duncan Arthur, managing director at illuma. You’d be forgiven for thinking we’re reliving the Y2K bug all over again. Though there were reports of drops in bidding for inventory lacking […]