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»Ilana Nolte

How Legacy Real Estate Giant CBRE Went All-In On Digital

Despite being one of the world’s largest commercial real estate firms, CBRE has a low profile in digital media. Until 2014, all of the 110-year-old company's marketing was executed through traditional media. Then it hired Paul Suchman as chief marketing officer. An agency vet with a history at Young & Rubicam, OgilvyOne and BBDO, Suchman... Continue reading »
by Alison Weissbrot // November 7th, 2016 //
»
Why Holding Companies Will Struggle To Become The ‘Agency Of The Future’

Times Square was abuzz this week with talk of the elusive “agency of the future.” “Agencies will need to be far more empathic, far nimbler and more agile,” said Paul Gunning, CEO of DDB Chicago, on Tuesday at Advertising Week in New York City. “The holding company getting rid of silos is the foundation of... Continue reading »
by Alison Weissbrot // September 28th, 2016 //
»
 

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