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»IGG

Startup Acquired.io Aims To Rescue Mobile Devs From User Acquisition Excel Hell

The mobile ad industry is a fragmented mess of ad networks. Singapore-based mobile game publisher IGG (I Got Games), which has about 17 million monthly active users globally and spends multiple millions on performance-based user acquisition (UA) every month, works with 100 different networks at any given time. “It’s labor-intensive,” said Mark Zhang, IGG’s SVP... Continue reading »
by Allison Schiff // June 27th, 2017 //
»
Game Publisher IGG Fights App-Install Fraud With Analytics

Mobile game publisher I Got Games (IGG) – which has spent hundreds of millions of dollars on paid acquisition – was noticing its user retention tank. The culprit? App-install fraud. IGG has 18 million monthly active users evenly distributed across the world, with roughly 40% coming from the Americas, 30% from Europe and 30% from Asia... Continue reading »
by Allison Schiff // April 11th, 2016 //
»

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