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  • Shailley Singh, EVP of Product & COO, IAB Tech Lab
    OPINION: Data-Driven Thinking

    Six Critical Business Challenges The Privacy Sandbox Must Address

    By Shailley Singh, IAB Tech Lab//

    As bold and ambitious as Privacy Sandbox is, it’s rolling out with a lot of confusion and ambiguity. And there’s plenty about the new paradigm that we don’t currently understand.

  • OPINION: Data-Driven Thinking

    Proof: Framing The Viewable Impression

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]