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»IDIOM

DigitasLBi Turns To LiveRamp To Connect Data Sets, Boost IDIOM Insights

In an unusual partnership between agency and onboarder, DigitasLBi has teamed up with LiveRamp to sharpen and speed up the segmentation capabilities of its advanced analytics platform to drive more targeted campaigns. DigitasLBi said Thursday that it will leverage LiveRamp’s data connectivity services on IDIOM, its advanced analytics platform – still in the process of... Continue reading »
by Alison Weissbrot // April 21st, 2016 //
»
 

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