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»Identity Sync

Nielsen has rolled out its ID resolution solution for cross-platform measurement along with a cookieless mechanism for measuring campaigns across platforms.
Nielsen’s ID Resolution Is Ready For Cross-Platform Prime Time

After first teasing it in November, Nielsen released its identity resolution solution for cross-platform measurement on Thursday along with a new cookieless mechanism for measuring campaigns across platforms. The feature, called Identity Sync, serves the function of a pixel without actually being a pixel. Instead of third-party cookies or device IDs, Nielsen’s ID resolution offering… Continue reading »

by Allison Schiff // February 18th, 2021 //
»
 

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