“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. Forget this summer’s solar eclipse. We’re witnessing something far more unusual right now: the universal endorsement of a single system in the ad tech […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. Fraud and viewability get all the attention when marketers question their display ad effectiveness. But there’s a more common issue […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. The New York Times generated quite a buzz last week with the announcement that it’s doubling down on its Flex Frame initiative, which could […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. In the ongoing debate over traffic quality, there’s something few people are talking about: the supply-side choice to continue using […]
