The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur
In a Q&A with Anthony Katsur, CEO of IAB Tech Lab, we examine where publishers can find real impact in 2026 amid growing pressure to deliver revenue now.
In a Q&A with Anthony Katsur, CEO of IAB Tech Lab, we examine where publishers can find real impact in 2026 amid growing pressure to deliver revenue now.
Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?