• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
  • Search
Connect

»IAB Russia

ADFOX Sees Interest Grow For Programmatic In Russia

The Russian advertising market is one of marked interest for ad tech companies. Certainly Western mainstays like Google are working their way in. But it's the local players that dominate. Consider Google's recent partnership with Yandex to expand its inventory offered by Russian publishers. One such local player is ADFOX, a Moscow-based sell-side platform founded in 2005... Continue reading »
by Kimberly Maul // June 30th, 2014 //
»
Spotlight on Russia: Major Local Players Lead RTB Market

The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com (originally VKontakte) and Odnoklassniki.ru are more popular social networks than Facebook. But when it comes to programmatic buying, the country looks similar to the US RTB circa 2011, thanks in part to the participation of Russia's major internet players. The... Continue reading »
by Kimberly Maul // June 7th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech
  • Oracle Adds Machine Learning Capabilities To Its CDP
  • It May Seem All Quiet On The CCPA Front, But Don’t Get Complacent: CCPA Enforcement Has Begun
  • Disney Sells TrueX Ad Tech Unit; Snapchat Puts A New Spin On The Takeover Buy
  • B2B Marketers Must Take Personalization Further Than Their B2C Peers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved