• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»IAB MIXX

Ad Blocking – Unlike Fraud – Comes At The User’s Behest

If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising… Continue reading »

by Allison Schiff // September 29th, 2015 //
»
Creativity And Data – It’s Not An Either-Or Kind Of Thing

Data is everything, creative is dead. Creativity is paramount, data is a distraction. “You hear people say both things, but neither one is true,” said Michael Lebowitz, CEO and founder of Brooklyn-based digital agency Big Spaceship, whose client list is a who’s who of blue chip brands, including Nestlé Purina, Samsung, BMW, YouTube, Absolut Vodka,… Continue reading »

by Allison Schiff // June 30th, 2015 //
»
Mayer On Yahoo’s Future: It’s All About Personalization And Partnerships

Maybe it’s the turbulence that has surrounded Yahoo for the last several years, or maybe it’s reflective of CEO Marissa Mayer’s general worldview, but when asked about the competitive landscape by Charlie Rose during a Q&A at the IAB Mixx conference, she said the portal is more of a potential partner than a challenger to… Continue reading »

by David Kaplan // September 24th, 2013 //
»
IAB MIXX: eBay Says There’s No Such Thing as ‘Enough’ Data

As marketers, ad-buyers and CMOs are increasingly asked to defend their spend, a “consistent data framework” that surpasses the boundaries of channel will be one way to help them win budgetary battles, according to one exec. Josh Herman, VP of partner and product strategy at Acxiom, joined executives from eBay, Datalogix and Nielsen Catalina Solutions… Continue reading »

by Kelly Liyakasa // September 23rd, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
  • Losing Faith In Walled Gardens, Brands Test New Analytics
  • The Big Story: Google’s Pain Is The Trade Desk’s Gain
  • AppLovin Reveals Why It's Lovin’ Unity
  • Meta’s Automated Shopping Campaigns Are Out Of Beta
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved