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»IAB MIXX

Ad Blocking – Unlike Fraud – Comes At The User’s Behest

If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising... Continue reading »
by Allison Schiff // September 29th, 2015 //
»
Creativity And Data – It's Not An Either-Or Kind Of Thing

Data is everything, creative is dead. Creativity is paramount, data is a distraction. “You hear people say both things, but neither one is true,” said Michael Lebowitz, CEO and founder of Brooklyn-based digital agency Big Spaceship, whose client list is a who’s who of blue chip brands, including Nestlé Purina, Samsung, BMW, YouTube, Absolut Vodka,... Continue reading »
by Allison Schiff // June 30th, 2015 //
»
Mayer On Yahoo's Future: It's All About Personalization And Partnerships

Maybe it's the turbulence that has surrounded Yahoo for the last several years, or maybe it's reflective of CEO Marissa Mayer's general worldview, but when asked about the competitive landscape by Charlie Rose during a Q&A at the IAB Mixx conference, she said the portal is more of a potential partner than a challenger to... Continue reading »
by David Kaplan // September 24th, 2013 //
»
IAB MIXX: eBay Says There’s No Such Thing as ‘Enough’ Data

As marketers, ad-buyers and CMOs are increasingly asked to defend their spend, a “consistent data framework” that surpasses the boundaries of channel will be one way to help them win budgetary battles, according to one exec. Josh Herman, VP of partner and product strategy at Acxiom, joined executives from eBay, Datalogix and Nielsen Catalina Solutions... Continue reading »
by Kelly Liyakasa // September 23rd, 2013 //
»

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