To Put It Plainly, Don’t Become A Target For Plaintiffs’ Attorneys
You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore.
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SafeGuard Privacy’s MSCA Tool Aims To Simplify The Chaos Of Compliance
Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.
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OPINION: Data-Driven ThinkingGoogle Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency
The industry shouldn’t let Google’s repeated delays slow down the progress we’ve made toward a more privacy-friendly advertising ecosystem. The need for innovation and collaboration is greater than ever.
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OPINION: Data-Driven ThinkingThe Ad Industry Urgently Needs Consistent Privacy Standards
Advertising is now a regulated industry. And with enforcement coming at the state and federal level, data privacy standardization is an urgent issue.
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