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»Human Demand

IgnitionOne Acquires Human Demand To Fill Its Mobile-Shaped Hole

In what IgnitionOne claims to be more than just an acqui-hire, the search and display tech company has snapped up mobile demand-side and data-management platform Human Demand. The deal, which officially went down Wednesday, was completed for somewhere between high seven to low eight figures, according to an industry source close to the matter. IgnitionOne... Continue reading »
by Allison Schiff // August 13th, 2014 //
»
Human Demand's Schwartz: It's Not Too Early To Focus On Mobile RTB

There are great expectations/hype surrounding the growth of both mobile advertising and the rise of real-time bidding. Both areas are certain to have a major impact on the way advertising is bought and sold. But at this moment in 2012, dollars flowing through mobile channels and RTB remain a small piece of the total internet... Continue reading »
by David Kaplan // September 4th, 2012 //
»
 

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