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At Neo@Ogilvy's Mobile Day, Panelists Talk Targeting Challenges

Mobile advertisers must get better at understanding their customers or risk repeating the mistakes made in traditional display advertising, according to panelists at Neo@Ogilvy’s client event, Mobile Day, which took place yesterday in New York City. “The challenge for many brands is that the user experience breaks down when consumers go from one device to... Continue reading »

by Judith Aquino // August 22nd, 2013 //
»
AdTheorent’s Iacovone: For Mobile RTB, Apple Devices Produce Higher Conversion Rates

When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is. Conducted by Quinnipiac University, the survey found that while Android-based smartphones were the most widely used... Continue reading »

by David Kaplan // October 8th, 2012 //
»
 

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