OPINION: The Sell Sider
Hearst Wants To Narrow The Tech Gap Between Buyers And Sellers
Hearst’s media encompasses magazines, broadcast networks and newspapers, but tapping into its massive scale means logging deals into 17 separate systems or setting up multiple deal IDs. Over the past year, Hearst’s Core Audience division has brought its properties onto the same ad server, exchange and data management platform. Hearst also built its own viewability […]
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