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»Hearst Core Audience

Hearst Wants To Narrow The Tech Gap Between Buyers And Sellers

Hearst’s media encompasses magazines, broadcast networks and newspapers, but tapping into its massive scale means logging deals into 17 separate systems or setting up multiple deal IDs. Over the past year, Hearst’s Core Audience division has brought its properties onto the same ad server, exchange and data management platform. Hearst also built its own viewability... Continue reading »

by Sarah Sluis // November 16th, 2016 //
»
Hearst’s Julie Clark: Header Bidding Brings Publishers And Marketers Closer Together

Julie Clark will speak at AdExchanger's PROGRAMMATIC I/O Conference in New York on Oct. 26. Hearst had deployed header bidding for years before it became one of the industry’s hot topics. As a veteran user of header bidding, Hearst focuses on adapting it to make programmatic buying more efficient for marketers and publishers. “The old way would... Continue reading »

by Sarah Sluis // October 18th, 2016 //
»
 

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