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Hawthorne

  • OPINION: Data-Driven Thinking

    What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by George Leon, chief strategy officer at Hawthorne. The fall is a huge time for sports. There’s the World Series, weekend football games, the beginning of the grueling NBA and NHL seasons and NASCAR winding […]

  • OPINION: Data-Driven Thinking

    How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every industry out there, but the effect on marketing and advertising has […]