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Harvard Business Review

  • Shobhana Viswanathan, CMO of Mavim
    OPINION: Data-Driven Thinking

    Staying Strategic With A Limited Marketing Budget

    BY AdExchanger Guest Columnist//

    How can marketers get the most out of their limited marketing spend and zero in on investments that most powerfully impact revenue?

  • Ad Exchange News

    CMOs Vs CTOs; Ads Get A Boost In Google Maps

    BY AdExchanger//

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]