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Hadrien Bouchrara

  • OPINION: The Sell Sider

    Big Publishers Can Learn A Lot About Native From Their Smaller Counterparts

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Hadrien Bouchrara, solution architect, Facebook Audience Network. Native advertising isn’t just the wave of the future – native is creating real business value for marketers all over the world at this moment. But many […]

  • OPINION: On TV & Video

    VAST 4.0: Is This The Video Standard We’ve Been Searching For?

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hadrien Bouchrara, solutions architect at Facebook. It’s time for another installment of “Ad Tech: The Acronyms Awaken.” In November, the IAB released VAST 4.0, its new video ad-serving template, for public comment. Since VAST […]