• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Gwynnie Bee

Gwynnie Bee Built Its Own Trading Desk To Tailor Its Marketing

Former Right Media President Christine Hunsicker founded apparel company Gwynnie Bee in 2012 because she wanted to move to an industry that hadn’t yet been disrupted by data and technology. Gwynnie Bee, which lets women wearing sizes 10-32 rent and return apparel, required efficient data use to run a balanced marketplace with supply and demand… Continue reading »
by Sarah Sluis // February 9th, 2017 //
»
 

Popular Today

  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring
  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • Advertiser
    Why The Washington Commanders Don’t Have A CMO
  • On TV and Video
    CTV Ad Buying Is About More Than Just Premium Versus Programmatic

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved