Basis Technologies introduced Unify, a new feature in its DSP that facilitates data access and campaign planning across a brand’s in-house departments and external teams.
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped For Cash Snap is beta testing an ad revenue-sharing program with creators, Insider reports. Since competing creator programs on social media platforms have been falling flat, Snap’s got a fresh influx of influencer demand on its hands. For example, creators complain that […]
The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television.
