Google Zero

People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 22% in Q3 alone. But its digital revenue is still growing, albeit slowly.

The media brands that remain locked in the traditional marketing funnel are the ones AI content farms will maul first. But if they create a trust-driven marketing flywheel, publishers can keep their businesses alive.

With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.