As Goldieblox Grows Up, Its CMO Searches For The Right-Sized Paid Media Plan
Goldieblox, the toymaker that cultivates girls’ curiosity in math, science and engineering, generated a huge amount of goodwill and brand love when it launched four years ago. Newly appointed Chief Marketing Officer Kenny Davis plans to expand Goldieblox from earned media sensation to a brand kids beg their parents to buy, while still delivering its […]
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