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»Ginger Shimp

Why SAP Launched A Branded Podcast To Bring High Tech To Life

While B2B marketers commonly rely on white papers and infographics, SAP is starting to embrace branding to stand out amongst consumers. But it can be tough for an enterprise tech company to connect with people in their everyday lives. So, SAP launched a podcast called “Searching for Salai,” a story about Leonardo da Vinci’s fictional... Continue reading »
by Alison Weissbrot // December 19th, 2018 //
»
 

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