One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted advertising is under threat.
The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward. But generative AI is leveling the playing field, giving small and midsize app developers the ability to create new apps and innovate on existing platforms dramatically faster with substantially fewer resources.
