OPINION: The Sell Sider
Direct Sellers Have Opportunity To Be ‘Programmatic Demand Engines’
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gene Pizzolato, president and general manager of Gamut, a division of Cox Media Group. Direct sellers remain underutilized in the programmatic space. Some organizations are replacing direct sales with programmatic, but I believe this […]
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