gaming publishers

The latest wave of gaming and ad tech consolidation has the industry exploring new advertising opportunities. But in-game ads require a very deep understanding of your audience – ad tech and gaming mergers “need to own their customer relationships bean to cup,” writes Ionut Ciobotaru, co-CEO of Verve Group.

Consolidation is a natural and necessary part of a maturing industry’s life cycle. But not all consolidation yields the same outcomes, particularly when it comes to mobile gaming, writes Itai Cohen, head of marketing and corporate strategy at Digital Turbine.