FT

The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for contextual targeting and direct deals – and with momentum behind attention metrics, of which the FT was an early proponent going back to 2015 – the publisher’s longtime strategy seems prescient. Brendan Spain, the FT’s VP of advertising for the Americas, spoke with AdExchanger.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brendan Spain, vice president of advertising for the Americas at the Financial Times. The subprime mortgage crisis of 2008 came to a head when mortgage-backed securities that had received AAA ratings were jammed with […]