For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. A marketer’s ability to execute and understand campaigns through an omnichannel lens is improving, even in an ever-shifting privacy landscape. That’s a good thing. However, as barriers between channels […]
This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, Moat, Telemetry, Sizmek, comScore, Dstillery and Asia RTB. Read previous interviews with Forensiq, Integral Ad Science, PubChecker and Videology. DoubleVerify is not new to the ad fraud game. When […]
