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Frank Maguire

  • football in the grass
    Sustainability

    Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now

    BY Nicole Ortiz// February 15th, 2024

    How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?

    Tagged in:
    • carbon emissions
    • Cedara
    • Céline Craipeau
    • David Shaw
    • digital advertising sustainability
    • Frank Maguire
    • Jellyfish
    • sharethrough
    • Super Bowl LVIII
  • attention metrics

    Sharethrough Partners With Adelaide To Sell Media Based On Attention

    BY Alyssa Boyle// March 6th, 2023

    The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention.

    Tagged in:
    • Adelaide
    • attention metrics
    • CTV private marketplaces
    • featured
    • Frank Maguire
    • high AU
    • PMP
    • sharethrough
    • TV viewability

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