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»fitness tracking

Becky Alseth, VP of marketing and direct at Nautilus
Bowflex Energizes Its Targeting To Reach New Audiences Hungry For Home Fitness

When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym brands, including Bowflex and Schwinn Fitness, experienced a nearly 94% increase in net sales in Q2. “It was one of our best quarters ever,” said Becky Alseth, VP of marketing and direct at Nautilus. In... Continue reading »
by Allison Schiff // October 26th, 2020 //
»
Social Distancing With Friends: Habu CEO Matt Kilmartin

Matt Kilmartin, CEO and co-founder of data startup Habu, is embracing the walking meeting. He goes for long strolls in the woods near his home in the suburbs about 20 miles outside of Boston, eschewing the video conference for good old-fashioned phone calls. Zoom fatigue is real. Walking and talking is “a good way to... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Adobe: Smart Devices Set To Take Center Stage In 2016

Smartwatches will outpace fitness trackers next year while smart things gain traction in the home. Oh yes, and 2016 is the year that mobile browsing will finally surpass desktop, at least on the weekends, according to Adobe’s most recent Digital Trends Index, released Thursday. Weekdays will follow in 2017. “Mobile is what started all of... Continue reading »
by Allison Schiff // December 17th, 2015 //
»
How Under Armour Connects Mobile Fitness To Content And Commerce

Under Armour has muscled up since its origin as a supplier of compression tees, thanks to its work connecting channels like mobile and email to physical stores. Under Armour is now more than an apparel provider. One of its biggest data assets comes from its community Connected Fitness, which has grown 30% year over year... Continue reading »
by Kelly Liyakasa // August 20th, 2015 //
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