Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]
It’s difficult to buy or sell homes when everyone is stuck inside. But instead of staying quiet during the coronavirus pandemic, the online real estate resource Zillow wanted its brand to show up. In a situation “where the market is not moving,” at least at the outset of shelter-in-place orders, Zillow’s CMO Aimee Johnson wanted […]
When Condé Nast created its Food Innovation Group 14 months ago by combining Bon Appétit and Epicurious, the move gave it enough scale to take on AllRecipes and the Food Network. The group recently sensed an opportunity in the market to focus on short food videos designed for mobile and social audiences. It quickly pounced, […]
