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Fayez Mohamood

  • Fayez Mohamood, Bluecore’s CEO and co-founder
    Data

    Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’

    BY //

    This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying […]

  • OPINION: Data-Driven Thinking

    DTC Brands: Better Able To Adapt To Offline Than Offline Brands Can Adapt To Online

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Fayez Mohamood, CEO at Bluecore. When ecommerce-first or pure-play brands such as Warby Parker, Glossier or Bonobos move to physical retail locations, they’re often referred to as innovators. Alternatively, when […]