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»facebook ad exchange

Facebook: Inability To Drive Mobile Revenue Is A 'Myth'

An hour after producing a Q3 earnings report that exceeded Wall St. analysts' expectations, Facebook CEO and chairman Mark Zuckerberg came out swinging against doubts about the social network's mobile footing. "I want to dispel this myth we can’t make money on mobile," Zuckerberg said in prepared remarks. "The reason is, we haven’t really tried... Continue reading »
by David Kaplan // October 23rd, 2012 //
»
The Publisher Impact Of Facebook Exchange And Ad Network

There's been a lot of talk about about how a Facebook Exchange or a Facebook ad network will benefit buy-side interests looking for reach, frequency and better performance. But, what about publishers other than Facebook? - where will they stand as Facebook rolls out these new ad strategies? AdExchanger reached out to a selection of... Continue reading »
by John Ebbert // July 31st, 2012 //
»

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