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Home Depot And Other Retailers Shirk Mobile Ads, For Want Of Good Data

Retailers face an uphill battle when it comes to justifying mobile ad spend. At the Shop.org Digital Summit in Seattle, some shared how they are tackling cross-device measurement and mobile attribution as more time and sales shift to mobile. “There is a study that says people spend 20% of their time on their phone, so... Continue reading »
by Sarah Sluis // October 1st, 2014 //
»

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