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Experian Marketing

  • Ad Exchange News

    Experian’s Marketing Suite Becomes Cheetah Digital As It Seeks To Modernize

    BY //

    Private equity firm Vector Capital has rebranded Experian’s cross-channel marketing business as Cheetah Digital. Vector acquired a majority stake in the marketing technology in April, with Experian retaining 25% control. If the name sounds familiar, it’s because the stack now known as Cheetah Digital includes the first-gen email marketing platform CheetahMail – which has been […]

  • OPINION: Data-Driven Thinking

    Marketing: A Primary Breeding Ground For Big Data Innovation

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life on an unprecedented global scale. […]