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»empiricalmedia

Why Ad Tech Is Harder Than The Pizza Business

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. A recent blog post written by Seth Sternberg, one of the founders of Meebo, postulated that ad-tech businesses are exceptionally hard to run. In a... Continue reading »
by AdExchanger // November 6th, 2013 //
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