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Emily Smith

OPINION: Data-Driven Thinking

TikTok Search Ads: Five Things Marketers Need To Know

BY AdExchanger Guest Columnist// May 9th, 2023

The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads.
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- Emily Smith
- Retail Media
- search ads
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- TikTok