Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads
Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities.
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Emily Del Greco
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Why A Recession Won’t Change What Matters To Marketers
For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits.
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PODCAST: AdExchanger TalksRetail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco
Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce media and new forms of measurement.
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OPINION: Data-Driven ThinkingPoint-Counterpoint: Why The Open Markets Are Closing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emily Del Greco, founder at Del Greco Solutions. This point-counterpoint between Emily and Adam Heimlich was written in response to the question: What is the future of the open exchange? […]
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