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Ed Dinichert

  • AdExchanger Content Studio

    From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage

    July 10th, 2025

    With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn.

    Tagged in:
    • Amazon Marketing Cloud
    • Creative Optimization
    • Ed Dinichert
    • full-funnel marketing
    • holiday marketing
    • off-site retail advertising
    • Prime Day 2025
    • retail media ad formats
    • Retail Media Networks
    • retail media strategy
    • shopper segmentation
    • TripleLift

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