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econometrics

  • Nada Arnot, EVP of marketing, The Economist

    Why The Economist Is An AI Outlier

    The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

  • ANA: Agencies Face 'The New Reality' Of Cost-Cutting

    The U.S. has had  26 straight months of job creation, the stock market has held on to the 13,000 point for a few weeks and expectations for the coming TV upfront season are practically exuberant. That said, unemployment is high, the economic recovery is anemic, the housing market is still in the doldrums and the […]