• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»e-sports

Major League Gaming CEO Says E-Sports Will Level The Playing Field Between Live Broadcast And Digital

Last year, Activision Blizzard – a video game developer responsible for major franchises like “Overwatch,” “Call of Duty” and “World of Warcraft” – acquired professional competitive gaming network Major League Gaming (MLG). MLG owned competitive e-sports leagues associated with Activision’s “Call of Duty” games. And Activision had its own e-sports league for the “Overwatch” franchise.… Continue reading »

by Kelly Liyakasa // June 12th, 2017 //
»
 

Popular Today

  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring
  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • Mobile
    Unity Rejects AppLovin’s Bid And Sticks With IronSource
  • OPINION: Data-Driven Thinking
    DTC Data Isn’t Enough To Fully Inform Retail Advertising – That’s Where Loyalty Programs Come In

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved