• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

dynamic revenue sharing

  • Comic: Alphabet Soup
    Google antitrust trial

    DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight

    BY Allison Schiff// September 12th, 2024

    Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.

    Tagged in:
    • adx
    • Brad Bender
    • Department of Justice
    • display advertising
    • dynamic revenue sharing
    • Google antitrust trial
    • header bidding
    • Jed Dederick
    • Open web advertising
    • Professor R. Ravi
    • Project Poirot
    • take rates
    • the trade desk
    • truthful DRS

Popular

  1. Platforms

    Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

  2. Marketers

    AI Marketing Platform Bluefish Raises $20M In Series A Funding

  3. Danilo Tauro, Managing Partner, Aperiam
    OPINION: Data-Driven Thinking

    The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

  4. Comic: Gamechanger (Google lost the DOJ's search antitrust case)
    Google ad tech antitrust trial

    Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

  5. Nicole Scaglione, Global VP of CTV/OTT & Online Video, PubMatic
    OPINION: On TV & Video

    Don’t Break The Funnel: Why OLV Still Matters In A CTV-First World


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved