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dynamic revenue sharing

  • Comic: Alphabet Soup
    Google antitrust trial

    DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight

    BY Allison Schiff// September 12th, 2024

    Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.

    Tagged in:
    • adx
    • Brad Bender
    • Department of Justice
    • display advertising
    • dynamic revenue sharing
    • Google antitrust trial
    • header bidding
    • Jed Dederick
    • Open web advertising
    • Professor R. Ravi
    • Project Poirot
    • take rates
    • the trade desk
    • truthful DRS

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