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»Doug Sterne

Ad Op Partners In Place, Pandora Makes A Grab For Local Radio Dollars

Streaming audio player Pandora has increasingly focused on building ad revenues from the local level up but has met with some hurdles in trying to pry ad dollars from the $15 billion terrestrial radio market. This week it struck deals with two media buying and planning software providers, Mediaocean and STRATA , which Pandora hopes... Continue reading »
by David Kaplan // May 17th, 2013 //
»
 

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