OPINION: On TV & Video
Twitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’
Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into […]